With the Blue Planet program, BRAX shows social and ecological responsibility. The five-pocket jeans in the Maple S style were produced sustainably. Our modern colored denim qualities inspire with an authentic look, a smart casual look and a super soft hand feel - like these women's jeans. The elastic cotton mix is responsible for the very good wearing properties of this five-pocket for women in a straight fit with a straight, shortened leg. Summery styled with a fresh shade of white. Happy moments for us and the environment.
What does EIM Score mean?
The EIM Score stands for Environmental Impact Measurement. With the help of the EIM score, it is possible to make sustainability in the finishing process measurable. A traffic light system (red, yellow, green) shows the consumption of water, energy and chemicals. The evaluation also includes the occupational health and safety of the employees in the score.
At BRAX, we are pursuing the goal of achieving the green and thus best EIM score for 70% of our jeans from January 2021. From January 2022, 100% of the jeans should be finished in an ecologically sustainable way and awarded a green EIM score.