Carter Gore

Carter Gore's journey started in October 2016 with a simple idea: to combine the artistry of tattoo-inspired jewellery with innovative design. Founder Gary, after getting his hands on a state-of-the-art laser machine, experimented with his lifelong love of jewellery, creating his first design—a Texas Longhorn that remains a key part of the brand’s heritage to this day.

In November 2016, the brand officially began as "Tattoo Candy", introducing its first 12 designs, which were edgy, bold, and heavily influenced by the tattoo world. Over the years, some of these designs have remained fan favorites and continue to be some of Carter Gore's best-sellers.

By December 2016, the brand had expanded into personalised pieces, creating bangles with engravings in their signature carnival font. This step paved the way for the brand to offer bespoke designs, allowing customers to add a personal touch to their jewellery.

The Carter Gore collection grew rapidly, with the addition of earrings in early 2017 after popular demand. This was just the beginning of a series of innovations, including the rebranding of the company to "CarterGore" in February 2017. The brand's first official shoot came shortly after, in April 2017, marking a pivotal moment where the true spirit of CarterGore came to life.

In May 2017, the brand made its public debut at The Great British Tattoo Show, where Carter Gore made its first big splash, selling over 70 pieces. By June 2017, the brand was already collaborating with retail partners, with ERJ being their first official retailer.

As the years progressed, Carter Gore’s evolution was defined by a mix of creativity, collaborations, and continuous innovation. From collaborations with notable jewellers and renowned retailers to exhibiting at major events like London Fashion Week, Carter Gore has cemented its place as a brand that celebrates individuality, craftsmanship, and the rebellious spirit of tattoo culture.

Alongside its growth, Carter Gore has never lost sight of its core values: authenticity, creativity, and craftsmanship. The brand’s commitment to charity work and collaborations with mental health organizations shows their dedication to giving back to the community. Today, Carter Gore stands as a testament to hard work, creativity, and the power of following one’s passions.